Background
In an industry built on centuries of tradition, digital innovation has lagged behind. The luxury rug category valued at over $17B globally remained plagued by low-fidelity visuals, vague product specs, and an overwhelming sea of beige sameness.
Weaver & Loom set out to change that, merging artisan craft with machine intelligence to redefine how consumers shop for heirloom-quality rugs online.
The Challenge
How do you translate touch, weight, and heritage into pixels?
Most online rug experiences feel transactional, not transformational. Our goal was to create a platform where browsing felt as rich as the rugs themselves.
Key Problems
Poor image quality for high-end rugs
Inability to visualize rugs in real environments
Technical textile language confusing to consumers
No clear storytelling around provenance or process
The Vision
We set out to build the most immersive, design-forward rug shopping experience on the internet a hybrid of craft history, AI visualization, and editorial storytelling.
The Execution
UX & Product Strategy
Ran discovery sessions with interior designers and luxury shoppers
Mapped buyer journeys around inspiration, education, and confidence
Designed an architecture that emphasized transparency, customization, and tactility
AI + Visual Tech
Integrated AI-generated staging environments using MidJourney and DALL·E
Developed a neural model to simulate pile height, sheen, and shadow behavior
Built dynamic previews in concrete lofts, sunlit studios, and global interiors
Content & Provenance Layer
Wrote “Provenance Passports” for every rug: detailing origin, materials, knot density, and artisan interviews
Used storytelling to reframe product pages as editorial experiences
The Execution
UX & Product Strategy
Ran discovery sessions with interior designers and luxury shoppers
Mapped buyer journeys around inspiration, education, and confidence
Designed an architecture that emphasized transparency, customization, and tactility
